Wednesday 18 November 2009

Eco fashion label aims to be top of the tree

Northampton-based clothing entrepreneur Emmeline Child is aiming to be named the Midlands Entrepreneur of the Year.

The driving force behind Emmeline 4 RE is one of five finalists in this category at the Midlands Business Awards. Her firm recycles textiles and makes them into new cutting-edge fashions.

The awards are now in their fourth year and have grown annually. They culminate in a gala dinner and ceremony to be held on Friday 29January 2010 at the NEC Hilton Metropole Hotel. This year’s guest of honour will be Jerry Blackett, chief executive of Birmingham and Solihull Chamber of Commerce and Industry.

Harj Sandher, MD of organisers UK Special Events, the company behind the awards, said: “Feedback from the judges indicates that the awards are growing in popularity and in quality. That makes their job much harder and some of the debates on the finalists have been very intense.

“We keep saying that the range of talent in the Midlands is huge and the entrepreneurial spirit is alive and kicking and it has never been more true. Our winners to date have found the whole experience extremely positive.”

An independent panel of judges will evaluate all the entries and the five businesses that make the final shortlist in each category will be asked to present their case in person.

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